THC does not only stand for Tetra Hydro Cannabinol, a well appreciated molecule, but also for Thibaut Humbert’s Craft.
The creative process takes different paths, and a non fixated meaning of these 3 letters embodies best our belief that creation is permanent, like entropy is in all atoms.
We dislike the branding gurus’ idea that brands need to tell a romanticized, narrated story, designed to reassure a targeted, identified clientele.
Our clients are not enemies, we don’t target them.
People change. We change. We evolve and so will our brand.
For now, the THC brand stands for:
To contact us, please email THCisreachable@gmail.com