THC does not only stand for Tetra Hydro Cannabinol, a well appreciated molecule, but also for Thibaut Humbert’s Craft.

The creative process takes different paths, and a non fixated meaning of these 3 letters embodies best our belief that creation is permanent, like entropy is in all atoms.

We dislike the branding gurus’ idea that brands need to tell a romanticized, narrated story, designed to reassure a targeted, identified clientele.

Our clients are not enemies, we don’t target them.

People change. We change. We evolve and so will our brand.

For now, the THC brand stands for:

Durability

Sustainability

Functionality

Personality

Versatility

Radicality

To contact us, please email THCisreachable@gmail.com